Good product, slow growth?
That's usually a gap between your solution and the people who'd pay for it. Closing it took my platform from $0 to paying customers across 3+ countries. Here's how.
01
Product LaunchPad
No paying customers yet?
I save you the positioning, messaging, and launch mistakes that sink most products at the start, and get you to your first paying customers in 90 days. The research, positioning, and go-to-market done right, plus a marketing system that keeps producing after the engagement ends.
02
Growth Engineering
Growing, but stalling?
That's usually not a volume problem but an architecture problem where your channels, campaigns, and content running as separate efforts instead of one system. I find where your growth is actually leaking, fix the connections, and build the channels that matter into one engine that compounds.
03
Content Marketing
Publishing, but not converting?
I run your content so it actually does something: builds authority, earns trust, and turns readers into buyers. That means content built on a clear view of who you're selling to and what moves them, across the formats that matter, whether it's LinkedIn, blogs, email, or others. Each one tied to a real business goal instead of just filling the calendar.
04
Search Visibility (SEO, AEO & GEO)
Right buyers can't find you organically?
Search-led discovery is growing fast, and it's no longer just Google. Buyers now start their research in ChatGPT, Perplexity, Gemini, Claude, and many others. The question is whether you show up there, or your competitor does. I build your content to be found and trusted across all of them, so you're in the running wherever your buyers look.
Pricing
Engagements start at $3,000 for a focused first month of research and diagnosis. What comes next depends on what the research surfaces, and is billed monthly from there.
Not sure which fits your situation?
Let's talk and we'll figure it out together.
Hi, I'm Peter
More about the man behind the screen
Hi, I'm Peter
More about the man behind the screen
"Why do great products sometimes struggle at marketing?"
I spent years working on this question and studying the people who do this best, only to arrive at the same three answers: positioning, channels, and content.
It's either the product is described in ways its buyers never connect with, the channels eat budget without converting, or the content is written for algorithms instead of a real person trying to make a decision.
The frustrating part is that the fix for all three isn't a secret. So why is it still so hard to get right? Because the solution is slow, unglamorous work that's easy to skip.
I mean sitting with the product, understanding who actually buys and why, and mapping the market. Then holding positioning, channels, and content together long enough for a buyer to connect with them.
This groundwork often feels nothing like marketing, and in my experience it's the whole difference between work that drives revenue and work that just looks busy.
So I built my entire process around it.
This approach is also how I led TechWriteable from $0 to monetized across 3+ countries, and how I've delivered for companies like Indeed, CareerKarma, and Motorola as a top 3% consultant on Upwork.
I share more about my lessons and frameworks in my posts and resources pages. If you're building a great product and want it to reach more of the right buyers, feel free to connect with me.
A little outside the work 🌎
I'm curious by default, the same trait that sends me down a research rabbit hole. Off the clock, that curiosity turns into a love for good music and a soft spot for anything I haven't tried yet.
Latest posts from Peter
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What is Breaking Your Product's Traction? Positioning, Growth or Content
It comes down to one of three problems. This post breaks them down and ends with 5 questions that will tell you which one you are dealing with.
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Why most launches fail (and the 6-stage content-led GTM framework that fixes it)
Content is the output of a go-to-market strategy, not the starting point. What comes before it is what determines whether anything you publish actually moves the needle.