Peter Ogundairo

Hi, I'm Peter

More about the man behind the screen

I help product teams drive revenue through deep research, positioning, go-to-market execution, and content.

That means starting with the customer: what they actually care about, where the gaps in the market are, and what story will resonate, then building the campaigns that turn that insight into revenue.

I've spent five-plus years as a top 3% product marketer on Upwork, delivering high-stakes projects in positioning, GTM execution, content marketing, and sales enablement for brands like Indeed, CareerKarma, ExtremeVPN, Motorola and others.

Outside of client work, I used the same methodology to lead TechWriteable, a career platform for content professionals, from zero to monetization and now expansion across 3+ countries.

Effective marketing isn't built on theories. It's built on real projects, real outcomes, and a process that starts with understanding your buyers before building anything around them. That's what I bring to every engagement.

A little outside the work

I'm fueled by curiosity and good music. I studied economics, which means I naturally think in systems, incentives, and second-order effects. That lens shows up in how I approach marketing too: always looking at the bigger picture before zooming into the tactics.

Good product, slow growth?

That's usually where I come in. Before any campaign, asset, or content gets built, I run a research phase into your buyers and your market to uncover the real levers that drive results. I call this process the Buyer Blueprint, and it lays the foundation for everything that follows.

01

Product LaunchPad

You built a great product. Now you need to get it in front of the people who'll find it most useful without making the positioning, messaging, and launch mistakes that kill 42% of startups before their buyers ever find them.

LaunchPad is my research-first system for getting early-stage products to their first paying customers within 90 days, while building a marketing and content system that keeps producing results long after the engagement ends.

See how LaunchPad works →
02

Growth Engineering

Your marketing is active but your growth isn't compounding. That's usually not a volume problem but an architecture problem where your campaigns, channels, and content exist as separate efforts when they should be working as one connected system.

Growth Engineering fixes the architecture. I diagnose the channels with the highest impact for your specific business and build them end-to-end, with the infrastructure, content, and measurement to keep them compounding.

Talk about Growth Engineering →
03

Content Marketing

Great content or copy doesn't happen by accident. Behind every piece that builds authority, earns trust, and drives results is a set of decisions about buyer insight, messaging clarity, format, and optimization. Whether it's a blog post that needs to rank on Google or AI search, a LinkedIn post that needs to resonate, a landing page that needs to convert, or an email sequence that needs to nurture.

Content Marketing is how I bring that thinking to your content function. The strategic layer that connects content to business goals, production that's fast and sharp because AI handles the repetitive work while the thinking stays human, and when volume requires more hands, a vetted network of partners who understand the standard.

Talk about Content Marketing →
04

Search Visibility (SEO, AEO & GEO)

Your buyers are searching for answers to the problems you solve. The question is whether they find you or your competitor, and it's not just Google anymore. ChatGPT, Perplexity, Gemini, and AI Overviews are where buyers start their research now, and most content isn't built to show up there.

Search Visibility is how I make sure your content earns that position. I start with how your buyers actually search, map the questions they ask across their journey, then build the content that answers those questions in a structure both Google and AI search can read, whether that's landing pages, blog posts, or other resources. The result is content that ranks because it deserves to, not because it gamed the system.

Talk about Search Visibility →

More About "The Buyer Blueprint"

Most campaigns start with tactics. Run some ads, write some content, build a landing page, and hope something sticks. It's no surprise that a lot of them fail despite heavy investments.

The Buyer Blueprint works differently.

It starts with deep research into your buyers, your market, and your product to uncover the insights most teams skip over, then builds everything on that. The result is marketing that's so clear that every decision after it becomes sharper, faster, and harder to get wrong.

Pricing

Engagements start at $3,000 for a focused first month of research and diagnosis. What comes next depends on what the research surfaces, and monthly billing is available.

Not sure which fits your situation?

Book a call and we'll figure it out together.

Let's talk Connect on LinkedIn ↗