Product Marketing & Writing for AI and Developer Tools

Hi, I'm Peter
Product Marketer. Writer.

The best AI products and dev tools are built by people who think deeply, and reaching the right buyers takes the same rigor. I help technical teams close the gap between what they've shipped and the market that needs it, from go-to-market strategy and positioning to content and sales enablement.

Book a Call 📞 View my posts ✍🏽

Prefer email? Email me instead

BRANDS I'VE WORKED WITH ACROSS PROJECTS AND ENGAGEMENTS

Here's what the work actually looks like.

Real problems, real context, real outcomes.

Research & Positioning
Before any messaging gets written, I work through the market, the competitive noise, and who your actual buyer is. For AI and dev tools, that usually means separating the technical audience from the economic buyer and building positioning that speaks to both without losing either.
Go-to-Market Strategy
Most AI companies ship fast and figure out distribution later. I build the GTM plan that runs alongside the product, not after it. That means a clear channel strategy, a launch playbook built around developer communities and buyer channels, and messaging that cuts through the AI noise instead of adding to it.
Content Production to Pipeline
Developer audiences don't respond to traditional marketing content. I write use case breakdowns, comparison pages, technical blog posts, and email sequences that earn trust with builders while still generating pipeline from the business buyers who approve the budget.
Sales Enablement
Getting a developer to love your tool is different from getting their company to pay for it. I build the assets that bridge that gap, from ROI one-pagers and competitive battlecards to demo scripts and objection handling guides tailored to the enterprise buying cycle most dev tools eventually face.

Learn more about what my work actually looks like


                
                > launching peter.exe...
                > loading ai & devtools modules...
                > boot sequence complete.

                [ peter ogundairo ]
                alias: "peter"
                base: working globally
                mission: turning AI & dev tools into market leaders
                experience: 5+ yrs   |   AI & Developer Tools
                projects:  TechWriteable • CareerKarma • ExtremeVPN • and more...

                skills_loaded: GTM Strategy, Positioning, Content Marketing, SEO/GEO, Sales Enablement
                currently: writing, building, and figuring things out in public


                > type "start" to book a call 📞

Some of the work.

Positioning

Positioning and GTM for an integrated career platform

The product worked but the messaging didn't. I rebuilt the positioning, connected the product narrative, and helped take the platform from zero revenue to monetized within its first cohort.

EdTech SaaS

Full case study coming soon

See more work

Peter is a force and an absolute pleasure to work with. He has an innate ability to understand complex concepts and translate them into easily understandable messaging that lands everytime

Mary-Esther Anele

Founder @InclusivelyRemote

Got a great product that needs great marketing or content? Let's talk.

Book a 30-minute call or send an email. Either works.

Book a Call 📞